CIR offers customized consulting for clients with market analysis and forecasting needs that go beyond syndicated reports. We offer clients a full range of services and project scopes that address markets, technologies, products and patents. We do our best to provide clients with the results they desire in the most user friendly and actionable formats possible.
CIR has been providing market and technology forecasts of optical networking, subsystems and components to leading companies around the globe for over 20 years. We have delivered engagements for technology and product TAM/SAM, country specific, distribution/marketing channel, market share, and sizing types of inquiries in recent client directed work.
CIR has been hired to provide competitive analysis in a variety of situations. Clients have asked us to provide in-depth profiles of potential acquisition candidates along with an assessment of their strengths and weaknesses in the optical component and subsystems markets. We have also helped clients understand how competitors’ product/market strategies impinge on our client’s business and what opportunities and challenges these strategies present.
We have also been asked to provide detailed analyses of our clients so they can better understand their strengths and weaknesses in the optical marketplace and evolve their product portfolios, market messaging or competitive positioning. CIR has experience with presenting senior level management with findings they can act upon.
The CIR team also helps clients identify the latest optical technologies and materials through our ongoing studies of the work at leading universities and research institutes around the world. A recent client engagement identified how a particular novel modulation technology was being used by some under-the-radar start-ups to facilitate fabrication of a new kind of optical sensors.
Our extensive experience with technology development enables us to provide detailed roadmaps for new optical technologies. We also provide revenue scenarios for these technologies and insight into which startups we expect to be commercially successful in these new areas, as well as an assessment of the challenges that the latest optical technologies need to overcome.
New product introduction
In addition to providing market forecasts to clients, CIR also assists clients launch new products. Through targeted end-user interviews to help better understand what features, performance, functions, bells and whistles impress OEMs, data center managers, etc. CIR has an extensive panel of optical insiders that provide us with feedback on what their requirements are for optical networking products and services. And we also carry out comparative studies of marketing and design strategies that are being used in the optical networking business.
Support for investor presentations
CIR has extensive experience of helping clients develop business plans and presentations for investors for maximum effect. For our clients seeking to impress investors, we assist through building convincing presentations and business plans that include our assessments and forecasts of markets, as well as messaging that is focused on the issues that concern venture capitalists and other investors.